Searching for sustainable products can be overwhelming, with numerous brands and stores making efforts to adopt more eco-friendly practices. Goodstuff simplifies this process by bringing together the best sustainable products, brands, and stores all in one place.
We crafted the digital experience and branding specifically to resonate with a younger Gen Z audience. This playful and dynamic approach is evident across the website, branding, and social media platforms.
We developed an advanced system to curate products weekly using product scraping technology. The affiliate-based model necessitated the creation of a unique SEO strategy, optimized for both mobile and digital platforms.
Our mission when creating GoodStuff was to make a platform that would make it easy for people to find sustainable products. Along the way we began to realize that people needed to have fun doing it and we’re still on that journey, trying to figure out what fun looks like for a shopping platform.
