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OJAI NOODLE HOUSE

Branding a new restaurant experience.

A branding and restaurant website design project for Ojai Noodle House aimed to create a unique identity that seamlessly blends traditional Vietnamese aesthetics with elements of deco design principles. The restaurant is based within the charming, laid-back atmosphere of Ojai.

The design focused on encapsulating the vibrant, community-centric spirit and ensuring the restaurant feels both contemporary and warmly familiar to locals and visitors alike.

ojainoodlehouse.com

Key Takeaways

  • Identity system design
  • Pre-launch Website design
  • Print collateral to reflect website experience.
  • Packaging and merchandise

Our Approach

We drew inspiration from the rich history of Vietnamese typography, particularly its integration of Art Deco elements. Our goal was to revive this tradition with a custom typeface that balances playfulness with a raw, authentic style.

The Ojai Noodle House is set in a space that was originally a sports bar, retaining the lively and festive energy of its past.

We aimed to capture and reflect this vibrant atmosphere in our branding.

ONH Logo Visualisation

Brand Design: Concept and Strategy

ONH Drinks Promo
ONH chilli Crisp

Logotype

  • We used a custom typeface that brought forward the use of deco elements
ONH Branding
ONH Short Logo Color Concepts

Design System

ONH Design Layouts
ONH Wall Hangings & Standee

Web Design

Pre-launch website design and Toast integration